Marketing

Marketing Home Inspections Matter So Be Sure to Get Them Right For many people, home inspections are a hurdle that has to be overcome during the process of buying or selling a home. But, in fact, it can be a useful tool for buyers, sellers or anyone who plans to get the greatest possible value from their home. Find out if the house you are selling […]
Marketing How a Windermere Agent Helped a Single Mother Pursue Her American Dream Owning a home provides a sense of security, but the process of building towards homeownership can be overwhelming. There are obstacles that can get in the way of even the most diligent prospective buyer. For Zaharra Karungi, there were dozens of opportunities to see her dream of buying a home for herself and her daughter […]
Marketing How Glass Design Can Help Reflect the Best of Your Home Glass has been a key component of home design for style and function for thousands of years. The versatility of glass is such that nearly every single modern home constructed utilizes glass in some way, shape, or form. But there’s no need to settle for simply including glass window panes and calling it good. Whether […]
Marketing Don’t Get Spooked! These Are a Buyer’s Warning Signs of a Haunted House While you hear a lot about ghosts in October, they’re actually a year-round phenomenon (and they’re not all as friendly as Casper). Specters come in all shapes and sizes in real estate, and they can be spookiest to prospective buyers. So, if you’re in the market for a home right now, you might want to […]
Marketing Stay Safe While Selling Your Home With Our Seller’s Checklist Staying organized while uprooting your life and moving from one home to another can feel impossible. Not only are you trying to get the best financial return on your investment, but you might also be working on a tight deadline. There’s also the pressure to keep your home clean and organized at all times for […]
Marketing How Reliable Are Home Valuation Tools? What’s your home worth? It seems like a simple question, but finding that answer is more complicated than it might seem. Sites like Zillow, Redfin, Eppraisal, and others have built-in home valuation tools that make it seem easy, but how accurate are they? And which one do you believe if you get three different answers? […]
Marketing Choosing the Right Backsplash for Your Kitchen Every chef’s kitchen should have a style that matches the delicious food that comes out of it. But even if you’re doing little more than making mac and cheese out of a box, your kitchen still can be a place of color and creativity. Kitchen backsplashes are nothing new, but they’ve seen a recent surge […]
Marketing 5 Dangers of Overpricing a Home It is still a great time to be a seller, but in much of the Western U.S., the local real estate market has begun to soften. With significant increases in inventory, buyers now have more choices and less sense of urgency. If you are thinking about selling your home, pricing it correctly the first time […]
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Marketing Avoiding the Pitfalls of Home Addition Construction When dissatisfaction with your current home strikes, it can be exciting to launch into a plan for a new addition. A new living room, bedroom, or more can add value to your home while improving your quality of life. On the other hand, even a modest addition can turn into a major construction project, with […]
Marketing Outfitting Your Home to Survive the Threat of Wildfires Much of the Western United States is grappling with the same issue this summer – the specter of smoke and fire from some of the largest forest fires in recent memory. For individuals, even the decreased air quality can be a threat, while the destruction that the fires themselves can wreak is devastating. Homeowners living […]
Marketing Building Character – Balancing a Home’s Personality and Amenities It’s sometimes said that the limitations of a house are what help make it a home. For many, however, it is a point of pride to accept only the finest in their new residence. How can you find the balance between cultivating a lived-in home with personality and quirks versus a house with cutting-edge amenities […]
Marketing Providing Scholarships and School Supplies to Students in Need It’s that time of year again! As families prepare to send their kids back to school, Windermere agents have been out in their communities raising money to support programs that provide school supplies and scholarships to students in need. These are a just a few examples of how Windermere agents are making a difference. Education […]
Marketing 4 Ways to Make Smart Tech Upgrades to Your Garage When it comes to upgrading your home with the latest technology, your garage is likely to be the last thing on your radar. But as electric vehicles and even self-driving cars are hitting the road across the country, real estate listings are touting smart garages in high-tech cities like Palo Alto, California and Austin, Texas. […]
Marketing Preparing Your Garage for an Electric Car Electric cars help lower emissions and fuel costs, improve fuel economy, and bolster energy security. And considering the volatility of gas prices—and their general skyward trajectory—electric fuel shows promise as an economic alternative. But switching to an electric vehicle entails more than new driving habits and a conversation piece with strangers. It’s also a lifestyle […]
Marketing Seven Steps to Yard Sale Success Yard sale season has arrived! Many people shy away from the idea of having a yard sale, but do you truly need that broken-down accordion or the 80’s-styled prom dress? A yard sale is a great way to get out with the old and make room for the new. Here are some tips to help […]
Marketing When Buying a Short Sale Home is the Right Fit   Purchasing a home can feel overwhelming at times, but a short sale home offers a unique opportunity for a prospective buyer. A short sale occurs when a homeowner owes a lender more than their home is worth, and the lender agrees to let the owner sell the home and accept less than what is […]
Marketing How Staging Your Home Well Impacts Its Value   For more than 20 years, the benefits of staging a home have been well documented. Numerous studies show that staging helps sell a home faster and for a higher price. According to the National Association of REALTORS®, 88 percent of homebuyers start their search online, forming impressions within three seconds of viewing a listing. […]
Marketing Building Your Home’s Amenities Into Experiences The value of a home is more than what it can be bought and sold for – it also lies in how it makes you feel. Security and comfort are vital components, as well as convenience; however, what many buyers are looking for in a home in 2018 are amenities that deliver a luxury experience. […]
Marketing The Risks and Rewards of Purchasing a Bank-Owned Home The process of purchasing a home directly from a lender can be long and arduous, but could very well be worth it in the end. If you have your sights on a particular home or are looking to find a deal on your first, working directly with the lender may be your only option. Purchasing […]
Marketing What’s in a Condo? The In-Between Style of Home That Might Be the Right Fit for You Condominium homes are a great, low-maintenance choice for a primary residence, second home, or investment property. This alternative to the traditional single-family home has unique issues to consider before buying, as well as unique benefits. Here’s some background information to help you decide whether purchasing a condo is a good match for you. Increasingly, condos […]