Marketing January 16, 2015

‘Let’s Play House!’ The Home Staging Experience

Why do they call it 'Home Staging'? It makes the experience sound like we're kids just playing house, or going to see a theatre production. Are we the unsuspecting audience, the ones who are thrilled with some kind of emotional response to some strange character (the house) and their story (what the previous owner did)? Or are we the soon-to-be previous owner, making our best effort to have the story unfold in just 'such a way'? Will there be applause? If you're selling the home, I hope (for your sake) there will be. It isn't easy telling your story, or letting the property speak for itself. We have so much more to consider than the average kid. What will the offer say about their first impression?  

The words Home Staging may sound funny…but in this case, listening to your inner child is perhaps not the best way to make a first impression. Below is a little light reading on Home Staging, from the official Windermere site

If you require assistance selling your home, please speak with me, and when we're done …perhaps I'll meet you on the playground. 

Home Staging

Home StagingAs the saying goes, first impressions are everything. And the same holds true when selling your home. Beyond making sure that your home is squeaky clean, staging can be the difference between boring and breathtaking. Staging highlights your home’s best features and helps minimize any drawbacks. It allows buyers to feel comfortable and visualize themselves in your home without distraction. This is especially important if it is not occupied because an empty home has a difficult time communicating its potential to prospective buyers. When staging your home, you can either hire a professional stager or simply make adjustments to your own décor using the following guidelines.


Enhance Your Home's Appeal 

When preparing your home for sale, think about why you fell in love with your home in the first place, and what you still love about it. Did the entryway feel particularly welcoming? Do you love the flow of the living spaces? Perhaps it’s how the sunlight pours into the kitchen? Enhancing and highlighting these details can help evoke the same feeling for prospective buyers. Another useful tactic is to look at your home through the eyes of a buyer; it’s this process that is sometimes hard for sellers and why hiring a professional home stager can be the way to go. If hiring someone is out of the question, you can also look to your real estate agent for help with this process; they don’t have a sentimental attachment to your home, so it’s easier for them to provide an objective opinion.

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